When it comes to finding new customers online, Google Ads is one of the most powerful tools available. Done right, it can deliver a steady flow of leads and sales. Done wrong, it can waste hundreds of pounds with very little return.

Many businesses try to manage Google Ads themselves, but without a clear strategy or ongoing optimisation, budgets are quickly eaten up by clicks that don’t convert. That’s why professional management makes such a difference.

The Hidden Cost of DIY Google Ads

I’ve seen it many times: businesses set up ads, pick a few keywords, and let them run. The result?

• Money wasted on irrelevant clicks.
• Ads showing up for searches that have nothing to do with the business.
• Landing pages that don’t convert, meaning even the right visitors don’t turn into customers.

This “trial and error” approach can be expensive. The truth is, successful campaigns need expert setup and constant monitoring.

How I Manage Campaigns for My Clients

I provide full Google Ads and SEO management for businesses across different industries. This includes:

• Campaign setup and optimisation – from keyword research to ad copywriting.
• Monitoring and adjustments – I track results daily and refine campaigns for maximum ROI.
• Budget management – ensuring every pound spent works as hard as possible.
• Google Merchant Centre setup and monitoring – for eCommerce clients running Shopping Ads.
• SEO alignment – making sure paid ads and organic rankings work together instead of against each other.

For example:

• I manage the Google Ads campaigns for Sawmill Woodcraft, ensuring their products are promoted effectively online while keeping their Merchant Centre running smoothly.
• For PSM Auto Locksmith I run both Ads and SEO, helping them dominate local search results and capture high-intent customers when they need locksmith services fast.
• I oversee campaigns for JINC Beauty in Ipswich, helping them attract local customers through targeted ads and visibility improvements.
• I also manage the Google Ads and Merchant Centre for Foam Shop, making sure their wide product range is promoted to the right audiences across Shopping and Search campaigns.

In every case, I don’t just set campaigns up,  I manage them actively, monitor results, adjust bids, and keep optimising to improve conversions.

Why £300+ Per Month Makes Sense

Running effective campaigns requires more than just putting ads online. It takes time, data analysis, and ongoing improvements. That’s why my Google Ads management starts from £300 per month.

At that level, I can:

• Collect enough data to see what works and what doesn’t.
• Test ads, refine keywords, and make meaningful improvements.
• Build campaigns that generate consistent, measurable results.

If a £300 campaign brings in even a handful of new customers — and each customer is worth several hundred pounds — the ads can pay for themselves many times over.

SEO and Google Ads Together

While Google Ads can bring instant leads, SEO builds long-term visibility. I always recommend running them side by side:

• Ads provide immediate visibility and drive sales.
• SEO builds organic rankings that reduce long-term reliance on paid traffic.
• Together, they maximise visibility and keep your business ahead of competitors.

Final Thoughts

Whether you’re a local business or an online retailer, Google Ads can transform your growth:  but only if they’re run properly. By working with me, you’re not just getting campaigns set up; you’re getting ongoing management, optimisation, and strategy that ensures your budget delivers real results.

That’s exactly what I do for Sawmill Woodcraft, PSM Auto Locksmith, JINC Beauty, and Foam Shop and it’s what I can do for your business too.