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Web Design Case Study – Accendit Coaching Bury St.Edmunds

Accendit Coaching WordPress

Accendit Coaching is run by John Cockburn-Evans who is a certified professional coach and an NLP Practitioner. John also races in the BSRCC MX5 Championship.

Accendit is a management coaching and executive consultancy based in Bury St. Edmunds.

At the beginning of September John contacted Anodised Blue as he wanted a more flexible platform to house his site on than the Squarespace based one he was using.

I replicated the look and feel of his original site and migrated all the data over to WordPress which now allows him to grow his site as Accendit Coaching morphs over the future. Accendit now has a custom WordPress theme that looks the same as the old site but is much more focused and resource friendly. It is completely bespoke and designed to work well on all devices.

The code in WordPress is also much leaner and Google friendly than in Squarespace as it does not have to cope with having one platform for multi sites running on it. It can be focused on just the one site and be as simple or as complicated as required.

With WordPress and its myriad plugins and huge user base and community Accendit is now able to add all kinds of functions that are required long into the future and it’s also very easy to add new content and even change the whole layout and look of the site if required.


What I did:

  • Rebuilt Accendit in WordPress with a custom theme.
  • Migrated all the blog post and site content to WordPress.
  • Optimised the Images.
  • Added image focussing in CSS so the focal point of the image always stayed the same on all screen sizes.
  • Setup a Facebook page and optimised and updated Accendit’s Google+ profile.

You can visit Accendit Coaching at: http://accendit-coaching.com/

Follow Accendit Coaching on: Google+: https://plus.google.com/+Accenditcoaching2015/posts

Twitter: https://twitter.com/accenditcoach

You can also follow John on his LinkedIn profile at: https://www.linkedin.com/pub/eur-ing-john-cockburn-evans-m-eng-c-eng-f-i-chem-e/43/312/36


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